Administrative Representatives

Blue Cross offers many online services that require secure access. Blue Cross requires that each provider organization designate at least one administrative representative to self-manage user access to our secure online services. These services include applications such as:

  • iLinkBlue
  • BCBSLA Authorizations
  • Behavioral Health Authorizations
  • Pre-Service Review for Out-of-Area Members (for BlueCard® members)
  • and more (as we develop new services)

An administrative representative is:

  • A person at your organization who will serve as the key person for delegating access to our secure online services to appropriate users for the provider
  • A person who agrees to adhere to Blue Cross’ guidelines
  • A person who will only grant access to those employees who legitimately must have access in order to fulfill their job responsibilities
  • A person who promptly terminates employee access when an employee changes roles or terminates employment

To register your administrative representative:

  1. Determine who at your organization should be an administrative representative
  2. Complete the Administrative Representative Registration Packet
  3. Send completed documents to our Provider Identity Management Team at: 
  • Email: 


    Fax: 1-800-515-1128
    Attn: Provider Identity Management

Once your administrative representative is registered, they will receive a welcome email.

The registration process is not immediate. Please allow 7-10 business days for us to complete the registration process.

Admin Rep Registration Packet